Early Adopters Add Shopping-Cart Apps to Fan Pages to Sell Items, Services
By SARAH E. NEEDLEMAN
After learning how to market themselves through tweets and status updates, some small companies are taking the next step: selling directly to consumers via social-networking sites.
Merchants on Facebook and MySpace are adding e-commerce stores to their fan pages, hoping users will (more …)
By Nicole De Falco
According to Seth Godin, Linchpins are those indispensable geniuses who stand out from the crowd by taking on the essential jobs that would otherwise languish in a pit of neglect under the limpid banner of “but that’s not my job.” In his latest book, Linchpin: Are You Indispensable?, Mr. Godin informs us (more …)
By Seth Godin
In the developing world, there’s often a sharp dividing line between the elites and everyone else. The elites have money and/or an advanced education. It’s not unusual to go to the poorest places on earth and find a small cadre of people who aren’t poor at all. Sometimes, this is an unearned position, (more …)
Seth Godin is a very bald man with remarkable ideas. Godin, a prolific author, has released a new e-book called “What Matters Now”. The book is a compilation of short articles from many different industry ‘thought leaders’. Each article has a one word title…in the articles the author unpacks their ideas of what matters now and in the coming year.
In the 1985 film by Robert Zemeckis, Back To The Future, the protagonist (Marty McFly) finds the solution to the problems of having a socially awkward Father in 1985 by traveling back in time to fix his socially awkward teen-aged Father (George McFly) in 1955. As with previous decades, this one has had it’s share of Businesses beset by problems that make them socially awkward. The problem is that in a world dominated by Social Media, being a socially awkward business is becoming a more significant problem.
A long time ago, I learned that business was all about relationships. And relationships were built out of simple conversations. What we all want is more quality conversations that we can build into relationships that begin to generate revenues. This On-line Social Networking thing is just that.tool that will generate conversation. What’s important is what (more …)
This week there was yet another example of someone within a company talking about his company’s products on Facebook while posing as a consumer instead of disclosing his relationship with the company. In summary, don’t do this. It’s slimy, people will find out, and it reflects poorly on both the person and the company.
I’ve talked (more …)
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