Jun
01
Merchants Push Sales Through Social Media
Early Adopters Add Shopping-Cart Apps to Fan Pages to Sell Items, Services
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Archive for the ‘. new media strategy’ Category
May
21
Nicole De Falco | All Linchpins are Liars
According to Seth Godin, Linchpins are those indispensable geniuses who stand out from the crowd by taking on the essential jobs that would otherwise languish in a pit of neglect under the limpid banner of “but that’s not my job.” (more…)
May
12
Seth Godin | Are you an elite?
By Seth Godin
In the developing world, there’s often a sharp dividing line between the elites and everyone else. The elites have money and/or an advanced education. It’s not unusual to go to the poorest places on earth and find a small cadre of people who aren’t poor at all. (more…)
Dec
31
What we learned about the Gray Haired Business Person?
The ‘Gray Haired Business Person’ finds it difficult to understand the ‘New Media’ ways of thinking. He was raised in the industrial revolution and knows those ways very well. The new strategies that generation X, Y, and Z follow just don’t apply any longer. And the new technologies are not easy to adapt.
One thing we know for sure is that The GHBP won’t spend money on, nor find value in a blog. This is a term that’s one step ahead of his vocabulary. Another thing we know is that the static web site is a thing of the past.
Enter the ‘Library’.
A “Social Media Traction Library” is a combination of a blog and a static web site. It melts together, the best of both worlds. The static pages provide the essential information, the blog pages bring the share, and comment features. If the GHBP can understand the format of content that his community is attracted to, he’ll survive. New Media strategy dictates to launch Free Valuable Information into your library… listen, learn, and launch again.
The GHBP recalls when growing up, that the library is where he found knowledge. And we all have learned that knowledge is power.
Sep
22
Business 101
A long time ago, I learned that business was all about relationships. And relationships were built out of simple conversations. What we all want is more quality conversations that we can build into relationships that (more…)
Sep
22
Transparency… Honda on Facebook
This week there was yet another example of someone within a company talking about his company’s products on Facebook while posing as a consumer instead of disclosing his relationship with the company. (more…)
Sep
04
Got Gray Hair … Got The Skills?
I have white hair in my beard… just a bit peppered down my jaw to my chin.
There was a time, not all that long ago when those white hairs were not there. I have witnessed the change, and I welcome it because of the added nuance it brings to an already nervous (more…)