FAQ
How does SMT work for MY business?
Every business has a different need, and there are many tools to choose from. We’ll do our best to learn about your business and your direction, then we’ll select the tools to build a successful system. With this platform, we’ll be able to run a host of marketing campaigns that will achieve your specific objectives.
How many social networks are there?
The last count we heard was 1140, but that number is changing every day. New networks are being introduced and unsuccessful networks are going away all the time.
I understand… but where do I begin?
Many business people ask just that! This New Media arena tends to be a matrix of complex web applications that for many, are not easy to navigate. Premier can help right away with Social Media Traction. We’ll establish your presence, build your audience, and develop your library of knowledge. From there, we can deploy content and generate conversation. That’s when the fun starts and you begin to see the results of the labor.
How do I measure ROI on my SMT investment?
With many marketing or advertising efforts, measuring your ROI is not easy. With SMT, you’ll know exactly which conversations were born from this effort, ad you’ll be able to track the new found relationships, and ultimately the eventual revenues. Our monthly status report will provide you plenty of statistics to use to measure your success.
Do I have to listen?
Absolutely. Listening is far more important than you may know. We can provide content to your audience, but if it’s not compelling, or attractive, they won’t hear it. We’ll both need to be listening to the audience to learn what is compelling. Then we’ll better develop content that will PULL the audience in.
What makes New Media different than old methods?
There are many aspects of the New Media revolution that are beneficial to effective marketing. One is the ability for peer-to-peer communication. Your audience can participate in a conversation with you and other in the audience, and this is a great catalyst for collaboration. Another is the ability for a member of your audience to share your information with others outside of your network. This is known as becoming ‘viral.’ Your information spreads like a virus… and that’s a good thing.
What’s the difference between a BLOG and a LIBRARY?
A traditional BLOG posts content and allows for updates by the author and the audience. Our SMT LIBRARY has all the aspects of a BLOG along with several standard web site attributes. Everyone knows that visiting a library will result in learning something. That’s our objective.
What control issues should a business consider with Social Media marketing?
Some businesses have not used SM marketing because they feel someone may begin to say bad things about them. This may happen. If it does, this provides an excellent opportunity for you to publically address the complaint and offer solutions. Imagine what your audience will think when you admit a mistake and resolve it with a more-than-fair solution.
Should we allow our employees to post content?
As a business owner, you’ll want to control the business content that is being posted about you. This is one benefit of using our SMT services. We’ll confirm that what’s being developed is approved before it’s published.
Why should I outsource my SM marketing efforts?Control is one benefit. Another is consistency. We’ll assure you that your SMT efforts will continue to develop regardless of what’s going on within your business. This will assure consistent harvesting of conversation. We will always act in a professional manner, thus presenting you and your company to your audience in the best possible light.
How long do I have to wait to get results?
Some efforts have generated conversation the first day. Others have taken a few weeks. Remember, this is a long-term process and that will improve in effectiveness as we build.
What’s the magic dust that makes SMT work?
With SMT, there’s no magic dust involved. We have studied and continue to learn about the New Media channels and we’re developing successful marketing campaigns simply because we are working hard to use these tools creatively.
I already have a Facebook page…
Great… then you know the growth that’s taking place with that network. Many businesses and individuals have some sort of presence within a social network. What SMT provides is the synergy with all appropriate networks and the content development and deployment. One network and one campaign has effect. Several networks working in concert with consistent campaigns builds a powerful platform.