I rest my case…
20 years ago I was making a sales presentation for our HOLD PLUS product to the owner of a local auto dealership. He asked how I could prove that the service worked. He stated that he didn’t want to pay for a service that no one was going to listen to.
I replied by stating “I’ll install a system for you at no cost, with no obligation to buy. I’ll write a script, produce a HOLD PLUS program and load it to the system. Now I want to be clear that your script is going to say… buy one Toyota Camry and get a second Camry free.”
Once I said this, the owner began to chuckle and said, no we can’t do that.
I asked, “What are you afraid of, do you think someone is going to listen to it? I rest my case.”




January 8th, 2010 at 7:48 pm
[...] This post was Twitted by johnreece [...]