What we learned about the Gray Haired Business Person?
The ‘Gray Haired Business Person’ finds it difficult to understand the ‘New Media’ ways of thinking. He was raised in the industrial revolution and knows those ways very well. The new strategies that generation X, Y, and Z follow just don’t apply any longer. And the new technologies are not easy to adapt.
One thing we know for sure is that The GHBP won’t spend money on, nor find value in a blog. This is a term that’s one step ahead of his vocabulary. Another thing we know is that the static web site is a thing of the past.
Enter the ‘Library’.
A “Social Media Traction Library” is a combination of a blog and a static web site. It melts together, the best of both worlds. The static pages provide the essential information, the blog pages bring the share, and comment features. If the GHBP can understand the format of content that his community is attracted to, he’ll survive. New Media strategy dictates to launch Free Valuable Information into your library… listen, learn, and launch again.
The GHBP recalls when growing up, that the library is where he found knowledge. And we all have learned that knowledge is power.
