If you thought Nevada was only as good as it’s Las Vegas shows, casinos, and gormet dining, then you would be surprised to learn about it’s rich outdoor activites such as skiing, hiking, golfing and even kayaking! Read the rest of this entry »
The southwest is known for it’s sun drenched deserts and lush grasslands. But did you know that its also home to a number of exciting ski resorts? Read the rest of this entry »
You sang them… and that how you remember… I am the Frito Bandito… and Nestles makes the very best… Radio jingles have proven for years to solidify a brand or slogan. If you had the ability to sing your logo every time it was Read the rest of this entry »
Nope. When you open a web site, the behind-the-scenes code locates all of the elements on the page and loads them into your computer screen. Many of these items come from different locations. When the code identifies Read the rest of this entry »
20 years ago I was making a sales presentation for our HOLD PLUS product to the owner of a local auto dealership. He asked how I could prove that the service worked. He stated that he didn’t want to pay for a service Read the rest of this entry »
The ‘Gray Haired Business Person’ finds it difficult to understand the ‘New Media’ ways of thinking. He was raised in the industrial revolution and knows those ways very well. The new strategies that generation X, Y, and Z follow just don’t apply any longer. And the new technologies are not easy to adapt.
One thing we know for sure is that The GHBP won’t spend money on, nor find value in a blog. This is a term that’s one step ahead of his vocabulary. Another thing we know is that the static web site is a thing of the past.
Enter the ‘Library’.
A “Social Media Traction Library” is a combination of a blog and a static web site. It melts together, the best of both worlds. The static pages provide the essential information, the blog pages bring the share, and comment features. If the GHBP can understand the format of content that his community is attracted to, he’ll survive. New Media strategy dictates to launch Free Valuable Information into your library… listen, learn, and launch again.
The GHBP recalls when growing up, that the library is where he found knowledge. And we all have learned that knowledge is power.
Dell’s customer service could charitably described as ‘poor’, but Charlie McCarter was a rare exception.
Thanks Charlie!
www.MarksGuitarStuff.com donated a Fender guitar to Gary Chapman who autographed it and gave it away to his 3000th ‘friend’ on Facebook. Dustin Winter of Columbus, Indiana.
Seth Godin talks about Social Networking’s value to business.
Key Quote: Networking is always important when its real…always a useless distraction when its fake.
Here’s how a non-profit used Twitter to raise funds and attract donors.
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